Unify

Unify is an all-inclusive solution for sales and marketing teams designed to improve lead generation and engagement for businesses by leveraging multiple intent data sources, artificial intelligence, and automation technologies. The platform's core capabilities include automated lead generation, personalized communication strategies, and real-time data analytics to help businesses acquire and convert customers more effectively in a competitive marketplace.

Unify provides intelligent sales tools that integrate multiple data sources to help organizations gain a comprehensive view of prospects and automate sales processes:

• User Signals Integration: G2, customer behavior tracking, new hire dynamics, product usage data, and emails are integrated to provide users with a holistic view of their customers.
• Automated user filtering: Create audience segments based on ideal customer profiles, target industries, intent signals, and CRM data, and support exclusionary criteria to improve filtering efficiency.
• Accurate Data Presentation: Integrate APIs from multiple vendors through waterfall chart visualizations to provide users with accurate contact information (e.g., email and phone number).
• CRM Integration: Pair with Salesforce and Hubspot for real-time update and synchronization of CRM data.

Team Background

• Unify was founded by Rice University graduates with a deep background as engineers and investors:
• Austin Hughes (Co-Founder & CEO): has extensive financial and entrepreneurial experience, having been responsible for product growth at Ramp and an investor at SoftBank.
• Connor Heggie (Co-Founder & CTO): worked at Scale AI and Helm.ai, engaged in product development and machine learning research, with a strong technical background.